How social media plays into the intent and actual message

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Reference no: EM133629963

Discussion Post: Coca-Cola #ShareaCoke

Provide a summary of the ad or include a screenshot, and explain what the intent behind the ad is.

Question 1) From there, look at what the ad actually says (like the beer ad from Module says that women are sex objects).

Question 2) Describe how social media plays into the intent and the actual message?

Question 3) What made it successful (or not successful)?

Question 4) What ideas and opinions do you have about the product or brand after reviewing the ad?

Question 5) What can we learn about how businesses use Twitter, Facebook, Linked In, etc. to communicate, network, broaden their customer base, and promote their products/services?

Reference no: EM133629963

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