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- This paper should be 1.5 pages (at least)- DUE IN 2 HOURS- APA formatting - Answer the 6 questions below within the paper - NO plagiarism
We're talking a lot about advertising and social media this week. Let's apply this directly to one of the successful ad campaigns mentioned below:
• ALS #IceBucketChallenge• Always #LikeAGirl• Coca-Cola #ShareaCoke• IKEA bookbook video• McDonald's Super Bowl 2015• Taco Bell #OnlyInTheApp• Virgin America Boo videos
In 1.5 pages (or more), please do the following:
- Provide a summary of the ad or include a screenshot, and explain what the intent behind the ad is.- From there, look at what the ad actually says. - Describe how social media plays into the intent and the actual message? - What made it successful (or not successful)? - What ideas and opinions do you have about the product or brand after reviewing the ad? -What can we learn about how businesses use Twitter, Facebook, Linked In, etc. to communicate, network, broaden their customer base, and promote their products/services?
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