How social media marketers plan to create and distribute

Assignment Help Business Management

Reference no: EM133508410

Case Study: Social media marketing is about people connecting with other people through a variety of texts, images, videos, and ideas across the internet. Social media represents all the online interactions that allow people and businesses to communicate and share ideas, personal information, and information about products and services. Social media sites have exponentially increased in popularity in a short amount of time and user numbers increase daily while people log onto sites from a variety of devices to connect with family and friends and gain information.

Businesses use social media to provide information to customers and as a means of customer service. Businesses also use social media data to learn about customers' likes and dislikes and for feedback on products and services. Social media marketers use social media marketing plans to help strategize how to best communicate with social media followers and use the data they gain to inform new marketing plans and ideas for the future.

While marketers may use different sites to communicate with customers in a social media marketing plan, there are several specific types of social media content sites that businesses can use to share information about their products and services:

Blogs allow the business to share detailed information about products and services and build trust. Stories and information are posted, and customers can provide feedback in the comments.
Media-sharing sites allow users to upload photos, videos, and other types of media. Social media marketers must determine who will create and distribute this type of content and how much it will cost.
Podcasts allow people to listen to or watch digital audio or video files online often in an interview format. They are not linked to a scheduled time and can be available for download or streaming at any time.
Social media ratings, or sites for reviews and ratings of products and services, allow customers to leave reviews and share information about their experiences with products and services. These sites can help build a good reputation for a business.
Social media communities allow groups of people who share common interests to connect with people with similar interests on the internet.
Forums allow users to create posts and act as an interactive community bulletin board for discussions.
Wikis allow people to work together in a collaborative online space that enables members to contribute content that can be shared with others.

Imagine you are meeting with your after-school basketball club at your campus recreation center. The club wants you to create a social media strategy to promote new member sign-ups so you can increase your roster. After a meeting with the club leadership, you decide that you would like to be part of the social media marketing team and you want to create some new content about your club, what you do, when you meet, and why new students should join.

You are now part of the social media marketing team with other students in your club and begin to build a social media marketing content plan. Laura wants to film some video content. Marcos is interested in scheduling an interview with a student podcasting group on campus. Sandra would like to create a hashtag campaign to encourage members to post content on their own social media pages at club events. They ask what you would like to do.

Question: Explain what idea would you provide and how did you come up with that conclusion? Also, what do you want to share an experience online with others? Do you know how social media marketers plan to create and distribute content to online audiences with multiple devices? Is social media beneficial or disadvantageous?

Reference no: EM133508410

Questions Cloud

What are some examples of benefits provided to members : What are some examples of benefits provided to members of nonprofit organizations? How do chapters play a role in the benefits provided by an association?

Develop and maintain the analytical and managerial skills : demonstrate that you can develop and maintain the analytical and managerial skills required to address business problems, manage risk, and create new business

Struggles of caring for aging parents : What do you think are the struggles of caring for aging parents? Why? Do you know anyone who has ever had to care for an aging parent? What was it like?

Derive the state-space model of the system : Derive the state-space model of the system. Assume the output of the system, y(t), is the velocity of the second block. (2) Analyse the stability

How social media marketers plan to create and distribute : Explain what idea would you provide and how did you come up with that conclusion? Also, what do you want to share an experience online with others?

Explain the history of information security : Explain the history of information security. Identify key factors that influence its development. Include detail information about CIA triad and McCumber Cube.

How air canada is creating optimize value from a csr : how Air Canada is creating optimize value from a CSR perspective using approaches like constituent interests with compromise and mediation

Describe the 4 types of payment methods commonly utilized : Payments in trade finance have varying types of risk: for the importer and the exporter. Name and briefly describe the 4 types of payment methods commonly

Identify the roles of a christian parent that may relate : CSIS 340- Identify the roles of a Christian parent that may relate and describe how these support or refute these acts.

User Account

All Pages