How social media is changing the face of marketing

Reference no: EM133668994 , Length: Words Count:1500

Assignment:

Create a 1500-word essay using the TED talk How Social Media Is Changing the Face of Marketing and Integrating Social Media and Social Marketing: A Four-Step Process by Rosemary Thackeray. However, rather than analyzing only the texts' explicit statements, students will be considering how features of the artifacts may function in a rhetorical manner. In other words, students will be looking at how each artifact constructs meaning by framing a multifaceted response to a particular rhetorical situation. By comparing and contrasting these two artifacts, students are to describe how each satisfies its genre conventions and accomplishes a particular rhetorical purpose.

Reference no: EM133668994

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