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These end-of-chapter marketing plan exercises are designed to help you use what you learned in the chapter to build a strategic marketing plan for a company of your choosing. Once you've completed the marketing plan exercise for each chapter in Part 1 of this textbook, you can complete the Part 1 Marketing Planning Worksheet on your companion Web site at www.cengage.com/ marketing/lamb. Now continue building your strategic marketing plan that you started in Chapter 2 by completing the following exercises:
1. Assume your company is or will be marketing globally. How should your company enter the global marketplace? How will international issues affect your firm?
2. If you choose an Internet presence, your product or service will be visible to a global community. Assess the international marketplace for your particular offering.
Public relations (PR) are the practice of good-quality communication between a company and the public. What makes them good and bad, What could you do to improve the bad one
In what circumstance should various organizations company be involved in e-Business projects
Write an article review answering the following questions: What are the main ideas of the article? Based on your own knowledge, experience, and readings, do you agree or disagree with the ideas in the article? Explain
Prepare a pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year. Provide justification for your choices. Explain the evaluation and control methods you will use to measure the success of your plan.
What did you see as the difference between leadership activities and management activities? How do management and leadership activities contribute to the success of change initiatives?
why is it important to use systems analysis and design methodologies when building a system? why not just build the
How is mobile banking changing consumer behavior? What are the implications of this changing behavior in the future of banking
Describe which market structure you would prefer for buying products. Explain why and support your answer with the characteristics of that market.
select a culture other than your own and research information about that grouprsquos perceptions of health and health
recommendations on managing virtual teamsbulldevelop a team web page where virtual team members can share information
Describe and discuss the target audience of the resource you selected. Describe and discuss the specific resource you have chosen
Explain Growth strategies at McDonald's and Wal-Mart and compare the growth strategies at McDonald's and Wal-Mart
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