How should you respond to the chase sapphire reserve

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Reference no: EM133552915

Problem: If you are a competitor of Chase, how should you respond to the Chase Sapphire Reserve? Place Chase and its competitors on a simple (2-dimensional) perceptual map and assess how competition may evolve over time. (From HBR case: Chase Sapphire: Creating a Millennial Cult Brand)

Reference no: EM133552915

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