How should you price caffe gustosos product in turkey

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Reference no: EM133614641

Problem: Price is an important marketing tactic to consider when entering a foreign market. Providing guidance for this decision are the many economic factors including gross domestic product (GDP), unemployment rate, poverty level, and average income. To make a pricing recommendation, you refer to the following economic comparison between Turkey and the U.S. Turkey United States Poverty Rate 16.9% 15.1% GDP per Capita $9,100 $49,800 Unemployment Rate 9.2% 8.1% Average Income $11,650 $51,940. How should you price Caffe Gustoso's product in Turkey compared to its product in the United States?

Reference no: EM133614641

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