How should you evaluate this recent move by mattel

Assignment Help Marketing Management

Reference no: EM131861210

(Marketing)

Mattel just recently repositioned their existing Barbie doll and now you can purchase different variations of body shapes to match the realities of the current market.

This has become a revolutionary change and it was so profound it made it on to the cover of Time magazine. How should you evaluate this recent move by Mattel?

Reference no: EM131861210

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