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Marketing Questions -
Q1) How should you balance your marketing and sales by geography? What factors must you consider? How will you forecast demand? What are some good rules of thumb on how to approach planning how many shoes to make for which geographies?
Q2) How do you balance marketing and sales by channel to maximize market share? what factors must you consider? What are the requirements for Private Label? When can/should you participate in Private Label bidding? When should you not?
Which strategic approach to product/market development is being used in this instance?
Identify the target markets for each of the chosen brands and the differing needs and expectations of these customers. Discuss current strategies each brand.
Compare the marketing mix and customs of an innovation-oriented firm and a market share-driven firm.
Calculate the best-response functions of player 1 and the two types (c = 6 and c = 14) of player 2 and calculate the Bayesian Nash equilibrium quantities.
You may complete a 10 to 15-page academic research paper, APA 6th edition (details to be provided in a separate document) on Social Media Marketing.
Identify the micro environment, macro environment factors surrounding your business and it influences your marketing related decisions.
Each student is required to find a recent (less than 3 years) marketing event that is related to at least one of the topics we cover in this course.
What is the marketing reason for implementing this campaign? Are you trying to keep existing customers, steal from your competitors, or make your employees feel
The store tells her that the boots are only available at a store that is 40 kilometers away but she is willing to make the trip to buy them.
Describe a specific purchase that you made and explain how your values or beliefs affected your choice of product or service in this case
What do you think the organization's objectives and strategies are? What macro and micro environmental and internal factors might affect its success?
Identify the purpose and goals of the plan. What will this plan accomplish? Explain how you will evaluate the success of your plan.
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