How should tymebank further digitalise their customer centre

Assignment Help Management Theories

Reference no: EM133212133

Case: A strategy business case study to explore trade-offs (strengths,weaknesses) in developing a digitalization strategy for a large organisation.(MNC. Work through the case and develop a digital strategy for the organisation. Digital strategy focuses on using technology to improve business performance, whether that means creating new products or re-imagining current processes. It specifies the direction an organization will take to create new competitive advantages with technology, as well as the tactics it will use to achieve these changes.In developing the digital strategy, we must consider the following.:

Question 1:
How does TymeBank increase the usage of organisations digital channels? (Online approach)

Objective:existing customer, potential customer, stakeholders.
Target:Improve usage (frequency, times, duration)
approach:digitalization platform
Proposed method, Explain why it works.

Question 2:
How should TymeBank further digitalise their customer centre?

Object:organization
Target:Further digital (non manual) customer service center
For what:customer service & relation
Proposed method, Explain why it works.

Reference no: EM133212133

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