How should the firm respond to the competitors reactions

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Reference no: EM132263466

Based on your analysis of Southwest Airlines, develop a strategic recommendation and implementation plan over the next 1-5 years. Your strategic recommendations and implementation plans must be supported by rigorous quantitative and qualitative arguments. When possible, use data analysis to support your claims. Include contingency plans if your implementation plan does not work. Identify potential resistance to your strategy recommendations that may occur in the company and how you plan to address it. How do you expect the firm's competitors to react to your strategic recommendations? How should the firm respond to the competitors’ reactions?

Reference no: EM132263466

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