How should the company use cross cultural research

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Reference no: EM131365320

A Portuguese company is introducing a line of canned soups in Poland.

(a) How should the company use cross-cultural research?

(b) Should the company use the same marketing mix it uses in Portugal to target Polish consumers?

(c) Which, if any, marketing mix components should be designed specifi cally for marketing canned soups in Poland? Explain your answers.

Reference no: EM131365320

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