How should the ceo use this market research for the company

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Reference no: EM132974858

The Lollipop Company, Inc. needs your help with the current compensation and benefits plan. Leadership expects you to use your evaluation skills, combined with or built upon your knowledge, application, and/or analysis skills, to help solve this dilemma. The current plan is viewed as fair by the CEO and Leadership but several employees have complained it's not enough.

The current employee status is as follows:

  • 1 CEO with a base salary of $150,000 and benefits that equal 40% of the salary
  • 3 additional executives (senior management) with a combined base salary of $300,000 and each receives benefits that equal 35% of the salary
  • 6 middle management personnel with a combined base salary of $420,000 and each receives benefits that equal 30% of the salary
  • 10 first-line supervisors with a combined base salary of $500,000 and each receives benefits that equal 25% of the salary
  • 150 non-supervisory employees with a combined base salary of $4,500,000 with an average individual salary of $30,000 and each receives benefits that equal 25% of the salary

Question 1: How would market research provide information about compensation and benefits when designing a compensation and benefits plan? How should the CEO use this market research for the company's plan?

Question 2: How does the company achieve a balance between financial and non-financial compensation and benefits?

Question 3: What type(s) of primary and secondary research would you recommend be conducted? What are the benefits? Explain.

Question 4: Remember to integrate citations accurately and appropriately for all resource types; use attribution (credit) as a method to avoid plagiarism. Use NoodleTools to document your sources and to complete your APA formatted reference page and in-text citations.

Reference no: EM132974858

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