How should the brand proceed

Assignment Help Marketing Management

Reference no: EM133562268

Problem

Case Study: Modelo: Finding a Fighting Spirit

A. Should Modelo continue to develop separate campaigns for the Hispanic and general market audiences? What are the advantages and disadvantages of doing so?

B. Given the test results in case Exhibits 5 and 6, how should the brand proceed? Does the brand have a strategic challenge, a creative challenge--or both?

C. What impications does the rise of new entrants from Mexico have on Modelo's own brand and positioning?

Reference no: EM133562268

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