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A working mother just gave birth to her first child. At least twice a week, during the noon hour, she visits the same retail store, purchasing supplies for the baby. As time goes on, the mother (a marketing professional) begins to think about all the business she is giving the store and wonders why the store is not capturing information about her purchases. Because she always pays with a check, her purchase could be directly linked to her name. As she thinks about this more, she realizes the store should be able to figure out how hold her child is and the gender, what formula she purchases, and her preferred brand of diapers and wipes. Using this information, the store could predict her next purchases and reward her for shopping at this store with coupons or small gifts.
What are the pros and cons to gathering and using this kind of data? How should stores do a better job of targeting promotions?
What, if any, impact has cyber terrorism had on small businesses as compared to Fortune 500 companies? Based and Ethics and Informational Technology
Joe’s Tasty Burger has determined that its production facility has a design capacity of 411 hamburgers per day. The effective capacity, however, is 229 hamburgers per day. Lately Joe has noticed that output has been 332 hamburgers per day. Compute bo..
Are its goals and objectives appropriate? Reasonable? Achievable? What potential issues do you see in the organization's rapid growth?
Summarize using your own words the following: Definitions of virtual supply chains, How virtual supply chains function, Advantages of virtual supply chains, Disadvantages of virtual supply chains.
Examine and compare one of the following product sets. Base your comparison on such factors as features, costs, convenience, ease of use, and value.
What are the (a) people, (b) work process and (c) technology failure points in TJX’s security that require attention and contributed toward the security breach. How should the company’s IT security be improved and strengthened? What should its short-..
Which of the following is a method for quantifying qualitative data in order to minimize the effect of personal prejudice on seller selection?
Estimate the total time and cost for excavation of a trench 30-in. wide with an average depth of 7 ft. The trench is 6,400 & long in common earth. A ladder-type trenching machine will be used with productivity of 25.9 ft/hr.
You are the CEO of a US company that manufactures tractors in the United States. The company has a patent on a proprietary technology which is used in the manufacturing of these tractors. The company wants to enter Brazil and China markets. What type..
The annual demand for a product is 14,200 units. The weekly demand is 273 units with a standard deviation of 95 units. The cost to place an order is $32.00, and the time from ordering to receipt is four weeks.
The two most problematic multi-tasking situations for older adults are
Did PS2 possess the required resources and capabilities to pursue an equity-based entry. What ownership levels should PS2 assume for each option
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