Reference no: EM132846619

A local retail store wants to expand its offerings. Currently, they only offer women's fashions and accessories. They have been approached to offer little girls clothing as well as men's clothing. The boutique is not sure which direction to go in. They would like to get public opinion about which offering is more needed and sustainable. They have three main concerns.

Discussion 1: The first concern is which offering to expand with-men's clothing or girls' clothing. Second, how many items should be put on the survey (e.g., men's pants, shirts, shoes, watches, and hats versus girls dresses, shoes, doll, toys, and jeans). Third, what type of sampling plan should be developed and who should the respondents be? Should they be current customers, new customers, old customers, or all residents?

Discussion 2: How many questions should the survey contain to adequately address all possible new store items?

Discussion 3: Should there be two separate surveys or will one suffice?

Discussion 4: How should potential respondents be selected for the survey? Should current customers be approached about the survey while they are shopping? Should customers be asked to participate as they exit, or should they use a mail or telephone approach to collect information?