How should organisations set objectives

Reference no: EM133169053

CASE STUDY - Coca-Cola: lowering the fizz in its objectives

Coca-Cola, the world's largest soft drinks company, reduced its key earnings objective in 2002 and again in 2005. This case examines the reasons for the downgrade and shows how the company achieved its lower target in 2007.

Case question 1: What is your view of the earnings growth objective? Is it too high? If you would lower it, what figure would pick? You should read the next section about challeng but achievable objectives in arriving at your conclusion.

Case question 2: How should organisations set objectives? Past experien Current market performance? Challenging objectives? what?

Reference no: EM133169053

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