How should opera philadelphia position to target segment

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Reference no: EM133318946

Assignment:

Case Study: Opera Philadelphia: Segmentation Strategies for Changing Markets

Case analysis: address the following set of questions in your analysis:

What marketing strategies and tactics have been used in the opera industry?
Based on research conducted in 2014, how should Opera Philadelphia profile each of its market segments against "opera engagement" and "festival interest"?
How should Opera Philadelphia position itself to each target segment, and what tactics might be considered?
What product strategy should Opera Philadelphia choose as its best season model to implement?

Reference no: EM133318946

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