How should merck handle criminal investigation and lawsuits

Reference no: EM133425999

Questions: After reading the case, make a business memorandum to the Chief Executive Officer, Mr. Raymond Gilmartin, with a proposed plan on how Merck & Co. can regain the public's trust and rebuild the firm's reputation within the pharmaceutical industry.

You may want to consider the following questions, review current literature, and draw from your personal and professional experiences in the formulation of your proposal.

What are the critical issues in this case and who are the stakeholders?
What stakeholders should Merck target first in its corporate response? What should be Merck's initial response?
How should Merck handle the criminal investigation and lawsuits?
Who should communicate Merck's message to the public?
Should Merck retain an external firm to assist in creating an effective response? What role should such external counsel play?
Should Merck work with the FDA on improving the drug approval process? If not, should Merck concentrate on changing its own research methods?

Reference no: EM133425999

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