How should merck handle criminal investigation and lawsuits

Assignment Help English

Reference no: EM133425999

Questions: After reading the case, make a business memorandum to the Chief Executive Officer, Mr. Raymond Gilmartin, with a proposed plan on how Merck & Co. can regain the public's trust and rebuild the firm's reputation within the pharmaceutical industry.

You may want to consider the following questions, review current literature, and draw from your personal and professional experiences in the formulation of your proposal.

What are the critical issues in this case and who are the stakeholders?
What stakeholders should Merck target first in its corporate response? What should be Merck's initial response?
How should Merck handle the criminal investigation and lawsuits?
Who should communicate Merck's message to the public?
Should Merck retain an external firm to assist in creating an effective response? What role should such external counsel play?
Should Merck work with the FDA on improving the drug approval process? If not, should Merck concentrate on changing its own research methods?

Reference no: EM133425999

Questions Cloud

Find the price-response function corresponding : Find the price-response function corresponding to the willingness-to-pay distribution of the customers of the car manufacturer. Verify that the willingness

Discuss emotional displays in public versus private settings : Consider rules you may have internalized about emotional displays in public versus private settings, around specific emotions like happiness, pain, grief.

Premium theories in term structure of interest rates : explain the main differences between the expectations vs liquidity premium theories in term structure of interest rates

What was the cpi for 2020 if the base year was 2019 : what was the CPI for 2020 if the base year was 2019 and what was the rate of inflation from 2019 to 2020

How should merck handle criminal investigation and lawsuits : What are the critical issues in this case and who are the stakeholders? What stakeholders should Merck target first in its corporate response?

Examine the funds portfolio strategy : examine the fund's portfolio strategy and assess real estate investments, valuations, and the risks to which it might be exposed.

What are the scientifically verified potential harms : What are the scientifically verified potential harms of vaccines and What are the possible health outcomes of COVID-19 chicken pox polio and measles?

Discuss the theoretical framework of relationship building : Discuss the theoretical framework of relationship building with stakeholders. Review existing literature on relationship building with stakeholders

What does it mean to be a leader how can you be a leader : What does it mean to be a leader? How can you be a leader in a school? A technology leader? Consider how research is used in everyday situations

User Account

All Pages