How should marketers respond to ucg

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Reference no: EM131286489

User-generated content (UGC), also known as consumergenerated media (CGM) includes online consumer com ments, opinions, advice, consumer-to-consumer discussions, reviews, photos, images, videos, podcasts and webcasts, and product-related stories available to other consumers through digital technology.

What are the problems and benefits for marketers of UCG?

How should marketers respond to UCG? Do you think marketers should encourage UCG or attempt to discourage it? Why do you feel that way?

Reference no: EM131286489

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