Reference no: EM132308010 , Length: word count:1500

Assessment - Report  

Task - Communicating strategically

We examined the changing environment for business and factors impacting on communication in today's workplace. In Assignment we explore how these changes have affected corporate communications and why it has become imperative for modern organisations to communicate strategically. Against this backdrop, the focus of the assignment is on the corporate communication function itself.

Although not every organisation can include all the sub functions and responsibilities, to operate most effectively, a majority of these functions must be included in the overall communications function.

Your boss, the CEO of MnM Company, has asked you to prepare a report investigating the question: 'Why and how should managers master the corporate communication function'? In so doing she expects you to examine the following four sub-functions within the function:

1. Identity, image, and reputation

2. Corporate responsibility

3. Media relations

4. Crisis management.

5. Stakeholder relations*

For groups of 5 only.

Working in groups, each student will write on one of these four corporate communication sub-functions. (Please note: depending on final student numbers there may be groups of three or five.

Please follow these guidelines to complete the assessment:

1. The assessment task comprises two parts:

1. One individual section to the report comprising 1500 words and

2. Group-based activities focussing on four components.

i. the completion of a team contract with accompanying timeline schedule;

ii. the organisation, structure and editing of the actual report;

iii. a group-based presentation with each group member reflecting on at least one key point that they have learned researching their section.

iv. an accompanying group poster in the form of ONE PowerPoint slide for each group.

2. Each group is expected to produce a team contract with accompanying timeline schedule: establishing team procedures, identifying expectations, and specifying the consequences for failing to follow these procedures and fulfil these expectations.

Since the basic purpose of this team contract is to accelerate your team's development, to increase individual accountability for team tasks, and to reduce the possibility for team conflict, make your contract as specific as possible. Specify:

• each task in as much detail as possible
• each step in a procedure or process, in as much detailed as possible
• the exact person(s) responsible for each specific task, and
• the exact time and exact place for completion or submission of each task.

3. Each student in your group needs to select ONE of the four corporate communication functions.

4. Start your web-based research with a search of popular business publications, even trade journals, professional journals and current affairs journals, for any information about workplace communication issues. Finally, use academic research to support your findings in relation to your selected theme.

5. Each student needs to find 8-10 secondary sources for their particular section. Please note that you are expected to use a minimum of four (4) refereed academic journals. You will be shown how to tell if a journal is peer-reviewed/refereed. Do not include more than 10 references per student.

Attachment:- Assignment Files.rar