Reference no: EM13869602
Part A-
Question 1: We have covered RFM Analysis and Categorical Models in class. Both of these are widely used in the industry, especially by progressive companies that have a CRM focus.
Conduct a literature search to find examples of RFM Analysis and/or Predictive Models used by companies. Write about any one example in detail, citing your source.
Alternatively, contact a company that likely uses RFM Analysis and/or Predictive Models. Interview the person(s) knowledgeable about the use of these advanced CRM methods and report on your findings.
Question 2: List 4 ways that companies can use to develop customers. For each of these, write about an example from your own personal experience where you noticed a company using the particular tactic to "develop" you as a customer.
Part B-
Question 1: Global software sales have been very, very good to Microsoft. Microsoft has a global pricing policy that calls for charging approximately the same amount in every world market. Today, however, Microsoft's pricing structure faces a threat from open source software that is distributed for free. The term open source software describes a software program for which the source codes -the original program instructions-is made available so that users can make modifications. Worldwide, fully 25 percent of servers run Linux-based operating systems; increasingly, Linux is being used in PCs as well. Microsoft's virtual monopoly on PC operating systems may be at risk, especially in developing countries. In developing countries, governments aim to put PCs into the hands of ordinary citizens and small businesses. Government agencies are looking for the best price, making free Linux software very attractive. Developing countries are not alone in looking for cheaper alternatives to Microsoft. The French government is also considering open source options.
Talk to at least one person knowledgeable about Linux. Also read about Linux and its various "flavors" or "distros" (distrowatch.com may be a useful website for this), and answer the questions below.
1. If Linux wants to challenge the superior market position of Windows in the US, what target market should they focus on?
2. How should Linux position itself in the US?
Question 2: Assume you work at a regional state university whose traditional target market, high school students within your region, is projected to decrease over the next ten years.
1. Recommend other potential market segments.
2. Which of these segments should the university focus on, and why?
What is the typical profile of a venture champion
: What is the typical profile of a venture champion? What do we know about them? What makes the successful?
|
Prepare the journal entry to record this transaction.
: Sun Corporation issues 500 shares of $8 par common stock for a patent.
|
Self-service knowledge economy-outsourcing pros and cons
: Some relevant issues facing today's managers include: global HRM, labor relations, social media, whistleblower rules, e-HRM/self-service the knowledge economy, outsourcing pros and cons, managing four different generations in the workforce, increasin..
|
What role does economies of scale or scope play in industry
: What role does economies of scale or scope play in your industry?
|
How should linux position itself in the us
: If Linux wants to challenge the superior market position of Windows in the US, what target market should they focus on? How should Linux position itself in the US
|
Employment retirement income security act
: Effective managers can successfully locate and apply relevant human resources laws and regulations. The United States Department of Labor website is an excellent source of reliable information. Consolidated Omnibus Reconciliation Act. Employment Reti..
|
Are integer add and floating add media instructions allowed
: Are the following TriMedia instructions allowed, and if not, why not? Integer add, integer subtract, load, floating add, load immediate. Integer subtract, integer multiply, load immediate, shift, shift.
|
Pros-cons of manufacturing products in cheapest labor market
: Discuss the pros and cons of manufacturing products in the cheapest labor market. Is this an ethical practice? Provide information from at least one good source to support your ideas and reference it in APA format.
|
Boosted several different types of performance measures
: A rising amount of evidence shows organizations that put an emphasis on the softer side of their business, by for example, listening to employees recognizing their work, building trust and behaving ethically have boosted several different types of pe..
|