How should lily strategy be communicated

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Reference no: EM132222153

Develop a set of decisions you believe Lily should make to achieve marketing leadership.

Questions that you may consider:

Peter Drucker says that in order to be sustainable the organization needs to consider customers tomorrow. Who are Lily’s customers tomorrow?

Does Lily’s mission need to be adjusted to reflect the demands of the market?

Should Lily attempt to grow based on the personalized medicine dimension?

Should Lily incorporate a personalized medicine dimension into its brand?

How should Lily’s strategy be communicated?

Reference no: EM132222153

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