How should ideas respond to the competitive threats

Assignment Help Marketing Management

Reference no: EM133198178 , Length: 2 pages.

Discussion Post: Marketing Global Expasion and Competition

Part 1

Select a brand like Applegate Deli Meats or a service like Nationwide Insurance. Note which brand you chose. Discuss the advantages and disadvantages of expanding the selected brand to a more global presence. Be thorough, and use a different company than you have previously used in discussions and cases.

Part 2

Subscription-based delivery companies, such as Blue Apron and Birchbox, are growing rapidly. However, competition in the area has been growing tremendously as well! Select one specific subscription-based delivery company (either one of the two named or another).

• Based on the ideas from this chapter, how should they respond to these competitive threats? Are they currently responding in ways that match the chapter's content? Explain.

• What could they do differently to better align with the chapter's content?

Again, choose a company that you have not yet written about in previous cases or discussions.

Reference no: EM133198178

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