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Question: 1. Describe the difference between fit and prediction for forecasting models.
2. In the Stokely Company, marketing makes a sales forecast by developing a sales force composite. Meanwhile, operations makes a forecast of sales based on past data, trends, and seasonal components. The operations forecast usually turns out to be 20 percent less than the forecast of the marketing department. How should forecasting in this company be done?
What are the main features of consumer space? Does it actually work as a methodology? Why should companies encourage consumers to complain?
Give an example of a retailer that participates in an independent (conventional) supply chain and one involved in a vertical marketing system. Describe the systems and discuss the advantages and disadvantages of each.
Prepare a 4,200- to 5,600-word IMC plan based on the product or service selected in the Learning Team Product and Market Identification Paper in Week 2. Determine the optimal combination of marketing tools based on market conditions and a selected..
Year Projections (chart and table) - These projections reflect continuing growth - reflects organizational structure of successful small businesses
What seem to be the key barriers to cross-selling in Hale and Door?
The FAR Part 15 provides the policies and procedures for the negotiation of a government contract. What are the details surrounding the protest
Describe the use of an Internet marketing campaign, including web site and use of email. Describe a direct marketing campaign, including Customer Relationship Management
Choose two products; each one should currently be in a different stage of the product life cycle. (Explain why you think each product is in the particular stage)
Prepare a marketing plan for new company's service- Prepare a mission statement that best defines your company's objectives and goals and recognizes the company's responsibilities to its customers, the environment and its employees.
Donnie works for marketing department of the cable TV network Lasso, a country channel whose main programming is rodeo. Recently, the marketing department has conducted research using the Hierarchy of Effects model which shows that the objectiv..
identify and discuss the ethical responsibilities of an advertiser including the legal and regulatory perspective.
1q. does the equal pay act go far enough in prohibiting pay discrimination? if not should courts rethink their
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