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How should fedex market courier pak

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Question: How should FedEx market Courier Pak? Which industries should FedEx focus on? (please use numbers and calculations in the case to support your answer) How should FedEx price, promote and distribute CP? Is $12.5 the right price? If the company wants to do a media campaign for CP that will cost $1 million, is it worth doing it? o (Hint - think about how many CPs FedEx would have to sell in order to break even. Do you think it is doable?)

 

 

Reference no: EM133573359

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