How should dow corning map out its brand strategies

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Reference no: EM133620980

Assignment:

Read Case "Dow Corning Success in China, (not Case II in the text) 'Prepare a report (i.e., essay) to address the following issues: First, summarize the case in ONE paragraph Then, answer the following questions:

1. How should Dow Corning make good use of its two brands to grasp the China to; maintain its long-term growth?

2. If the target companies in China cover a broad range of industries - transportation, construction, power and utilities, electronics, personal care, textiles, solar, manufacturing - how should Dow Corning map out its brand strategies and communication activities?

3. With the expanding market for personal care in China, will this increase in consumer products demand provide Dow Corning another growth opportunity?

4. With increasing Internet users and fast-growing online markets, what could Dow Corning do to stand out among those major BtoB online service providers?

5. How can Dow Corning prevent channel conflict if its products are available both its own Xiameter site as well as in other major Chinese BtoB e-commerce sites?

Reference no: EM133620980

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