How should constellation manage inaccurate media coverage

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Reference no: EM133329612

Assignment:

Read " CORONA BEER: AMBIGUOUS BRAND ASSOCIATION DURING THE CORONAVIRUS PANDEMIC."

1. What steps should Constellation take to minimize any impact of the coronavirus pandemic on Corona beer brand sales?

2. Should Constellation launch Corona hard seltzer during the coronavirus pandemic?

3. Should Constellation attempt to curb future use of promotional events that are in questionable taste in the United States?

4. How should Constellation manage inaccurate media coverage?

Reference no: EM133329612

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