Reference no: EM133195151 , Length: Words Count:1500

Assignment:

For our purposes, a detailed framework in the neighborhood of 1,200 to 1,500 words is appropriate. There is no set format for your framework. but it should include sufficient detail to give your fictitious strategic communications team and your decision maker the gist of your plan and their accompanying marching orders.

LeClaire Valley Farms CEO Jack Ryder would like to make the shift from traditional factory farming to a model based on organic, greenhouse farming. He will need to address concerns of employees, customers, vendors, investors, and members of the board of directors, as well as key community leaders and fellow farmers.

How should CEO Ryder sell this plan to his diverse audiences? What are the key messages he needs to impart? What are the key concerns he needs to address? How should he address the pros and cons of his plan?

Create a framework for a strategic communications plan. What is your purpose? What are your objectives and outcomes? Explain the means and scope of your plan. Define the strategic framework for your communications. Develop the arguments that support your framework. How will you build buy-in among decision makers? How will you carry out the plan, both internally and externally? Identify the organizational values and ethics associated with the plan. Identify specific venues and audiences, explaining your criteria for each. Who will represent LeClaire Valley Farms in messaging your strategic plan? How can you leverage digital media to execute your strategy? Explain how you will obtain buy-in from decision makers and how you will measure success.