Reference no: EM133545597

Case Study: Some social issues such as racial inequality (BLM), policy brutality ("I can't breathe"), and sexual harassment (#MeToo) have come to the forefront of our social consciousness of late. In many cases, these emerging social movements have eclipsed other social movements, such as the fight against poverty, the war against drugs, combating childhood obesity, immigrant rights, gay rights, access to healthcare, women's rights, etc.

At the same time, environmental issues have remained a core preoccupation of society, but the focus on issues has shifted over time, from a concern with saving mountain gorillas in Rwanda to avoiding micro-plastic pollution in the oceans and waterways.

Question: How should businesses deal with all these competing interests? A single company cannot do everything at once, how should it chose what to focus on and what to ignore? How does it know that the issue (or issues) it tackles are not a social fad?

• Develop a framework (a set of steps, an instruction set, or a logical explanation) that managers can follow to decide which social/environmental issues their firm should address and which they can safely ignore, and how they should make the necessary trade-offs - especially how much profit they should be willing to sacrifice.
• Make your framework easy for managers to understand and follow
• Use the concepts like (ethical frameworks, governance structures) to support the logic of your framework