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How should 66° north evaluate fit with the us market

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Reference no: EM133455840

Assignment:

Case study: 66 North : made for life

  1. With a footprint in several markets and a solid array of products, would a costly attempt to gain greater visibility in the US market make sense?
  2. How should 66° North evaluate fit with the US market?
  3. If 66° North pursued entry into the US market, how should they do it?
  4. What other countries might be a good fit for 66° North?
  5. Would you recommend pursuing market entry into other countries instead of the U.S.?
  6. If so, which countries and what do you need to consider to successfully expand into your recommended countries?

Reference no: EM133455840

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