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How Sephora Creates Beauty Across Brand Touchpoints
Questions:
Question 1. Analyze how Sephora connects its brand to emotional, self-expressive, and social benefits for the customer. Please clearly identify which of these 3 benefits is being triggered in each example. Do not lump all three together; each should be discussed separately.
Question 2. How can Sephora's brand touchpoints be improved to reach non-Millennials? Please be specific here and include your original thoughts as well as outside sources.
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