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How sensitive are your customers to changes in price

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Reference no: EM133292741

Assignment:

Product: Adidas

Part 1: Pricing Strategy

Briefly describe pricing for your product or service. How does this compare to competitors, assuming competitors are at or near break-even point with their pricing? Analyze pricing alternatives and make recommendations about pricing going forward based on the following:

  1. How sensitive are your customers to changes in price?
  2. What revenue you need to break even and achieve profitability?
  3. What does the price says about your product in terms of value, quality, prestige, etc.?

Reference no: EM133292741

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