How self-concept of the buyer is for each brand

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Reference no: EM133501186

Assignment:

Your Analysis: Select two brands within the same product category that project different images to the consumer. You will compare and contrast the techniques used by each brand to project the images for each brand. Because the self-concept is important in consumer behaviour you will also discuss how each brand uses the self-concept.

Assignment Overview:

There are three (3) questions that you must answer for this assignment. Use the information we discussed in class and from the textbook, and apply your perspective to the following specific questions:

1. Briefly describe the two brands and what you think are the differences in image being presented?

2. Compare and contrast the techniques the marketer used to project these images for each brand?

3. Describe how important the self-concept of the buyer is for each brand. If you do not think it is important, explain why.

Reference no: EM133501186

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