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How self-concept influences consumer behavior

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Reference no: EM132423484

1. self-concept?

  • Definition
  • How self-concept influences consumer behavior?
  • Different dimensions of self-concept (actual self, ideal self, social self, ideal social self, possible self)

2. What is personality?

3. Psychoanalytic Approach to Personality

  • Explain how personality is formed (id, ego and superego)

4. Brand Personality

  • Define brand personality and explain its significance
  • Article "Possessions and Extended Self"

Question 1. "Mastery of Possessions and Human Development"

• Do functions that possessions fulfill in our lives are constant over our life spans?

• Explain the relationship between self and possessions in each stage of our life spans: infant and children, adolescence and adulthood, and old age.

• Discuss marketing implication for each stage

Question 2. "Maintaining Multiple level of self"

• What are different levels of self? Describe each level

• How consumption objects are incorporated into extended self at each level?

Question 3. "Pet as extended self"

• Explain how pet owners incorporate their pets into their extended self

Reference no: EM132423484

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