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Case Study: The answer must use complete sentences using the rules of grammar, punctuation and spelling.For a complete development, a response with a minimum of 250 words is recommended.Please be sure to cite your sources according to the APA citation scheme.
"Mirror, mirror, who is the prettiest?" It's no longer just a phrase from fairy tales, and you can find it online or at a retailer near you. EZFace, a virtual mirror that uses augmented reality, is changing the cosmetics aisle - in some Walmart stores. A buyer stands in front of the magic mirror, swipe the barcode of the cosmetic she is interested in and try it on virtually without opening the packaging. No more regrets for buying the wrong shade of lipstick! Self-service retailers are interested in this technology because it could reduce inventory damage from products that customers open and don't buy. This is just one of the interactive digital technologies retailers are experimenting with. Stay tuned for what's next!
Question: use the virtual mirror to try on makeup or sunglasses. Could this technology help you choose the right product for your face? (AACSB: communication; use of IT; reflective thinking).Find other examples of how retailers are using digital technologies, such as digital advertising and mobile technologies, to better serve consumers (AACSB: Communication; Use of IT; Reflective Thinking).
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