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Question: YELP using some traditional marketing tactics in tandem with the heavily favored digital tactics, all sharing one unified strategy. try to take the learnings you do have, and created a marketing plan that shows how research led to some business objectives, and then a strategic approach to reach a specific target consumer group. The campaign should include at a minimum search, display, online video, social media, and mobile marketing. Be clear as to who your target consumer is by providing a persona profile (segmentation analysis) of them, this is a key factor in determining the coherency and impact of your campaign. Lastly, identify your metrics/measures that will be tracked to optimize your campaign. Include other elements as you see fit, but try to keep the total cost of the campaign below $1 million. Your campaign can be far less than $1 million dollars, as this would be an insanely expensive budget for a smaller company...but, it still must be a comprehensive integrated campaign.
Prepare a report about 400 words in which you compare and contrast the two companies' offering (Amazon Web Services, Google Apps for Business).
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Building your marketing plan. To augment your promotion strategy from Chapter 15 (sales promotion with coupon for your weight loss supplement) - Select the adve
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Provide two (2) suggestions for the marketing intern that will help her to create an advertising budget. From the e-Activity, create a new advertising message for a company of your choice using Attention, Interest, Desire, and Action (AIDA)
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Compare responsive marketing, anticipative marketing, and creative marketing. Which is the most proactive?
What are some ways a brand can integrate into social gaming? Give one example of integrations from our materials, like product placement, Avergames etc.
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The strategy of viral marketing gets customers to sell a product to other customers on behalf of the company. That often means convincing your friends to climb.
Why is China very attractive to marketers around the world
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