How research design lead to ethically sensitive situations

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Reference no: EM131277049

1. What is research design?

2. Explain why it is significant for marketing researchers to be knowledgeable of research design.

3. Discuss how research design can lead to ethically sensitive situations.

4. Provide an example of exploratory research.

5. In which type of research design would the key-informant technique be used?

Reference no: EM131277049

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