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Question: (max 1500 words)
Case - How Corporates Co-innovate with Startups: The BMW Startup Garage
A: Imagine you are the newly hired head of innovation at Mercedes Benz, deciding what kind of corporate entrepreneurship program to implement. Based on what you learned reading the BMW Startup Garage case, compare the benefits and drawbacks of the corporate venture capital (CVC) vs. the venture client (VCL) models from the perspectives of 1) the corporate [20 points] 2) the startup [20 points]
B: How replicable do you believe the BMW Startup Garage model is outside of BMW? Outline the internal conditions you believe need to be in place at an organization for the VCL model to succeed.
Based on this, if you were Gimmy, would you have set up 27pilots to support other organizations with implementing the VCL model? Explain why.
Brief description or summary what the case about ( one page). At the end of the summary, write what the best option would be from the economic view
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