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Question: (max 1500 words)
Case - How Corporates Co-innovate with Startups: The BMW Startup Garage
A: Imagine you are the newly hired head of innovation at Mercedes Benz, deciding what kind of corporate entrepreneurship program to implement. Based on what you learned reading the BMW Startup Garage case, compare the benefits and drawbacks of the corporate venture capital (CVC) vs. the venture client (VCL) models from the perspectives of 1) the corporate [20 points] 2) the startup [20 points]
B: How replicable do you believe the BMW Startup Garage model is outside of BMW? Outline the internal conditions you believe need to be in place at an organization for the VCL model to succeed.
Based on this, if you were Gimmy, would you have set up 27pilots to support other organizations with implementing the VCL model? Explain why.
From the scenario, prioritize the attributes of Golds Reling's brand from the brand map presented in the scenario according to the attributes that you believe would be most important to the new tablet's target market. Provide support for your respons..
Discuss critically Infosys current and future strategy. What advice would you give Kris Gopalakrishnan and KShop has resulted in information overload among staff. What operational measures would you suggest to overcome such challenges?
Review Tarmac's Business Case for Diversity and the Learning Resources. Think about Tarmac's approach to managing diversity and how it relates to organisational behaviour concepts and human resource processes.
Enron was the first nationwide natural gas pipeline network in the United States. As the company grew, executives shifted the company's primary focus from energy delivery and infrastructure to investing in the stock market.
Read the case study "eBay Inc.: Internet Success or Fairy Tale? "and answer the question below, Use the 2002 financial statement data to replicate the Meyer's report calculations that illustrate the conclusion based on the 2001 data reached in the ..
Which option delivers the maximum profit for the supply chain: Sandra's plan, Bill's plan, or no promotion plan at all? How does the answer change if a discount of $10 must be given to reach the same level of impact that the $5 discount received?
Splash Soft Drinks Inc. (SSD) has recently achieved sales that exceeded its expectations after it introduced a new beverage that was greatly welcomed by their customers. The company is currently considering opening a new plant to which some of the pr..
Details of the task Using Tesco plc (www.tesco.com) as a case study, prepare a report of no more than 2,500 words that:
What are the common manifestations of alcoholic cirrhosis? Which of these are secondary to hepatocellular failure? Which are secondary to portal hypertension?
From the case study, judge the extent to which the marketing plan at Just Us! is outdated. Propose two (2) ways that Just Us! could improve the customer experience and thus sustain future growth.
Read the DATA CASE on pages 126-127 about Natasha Kingery who is considering furthering her education and is seeking financial advice. Determine the interest rate she is currently earning on her inheritance by going to Yahoo!
Imagine you are the financial controller of XYZ Ltd a corporation that is a very large donor to HOHO. You have recently become aware that its TV advertising has resulted in the charity violating the 25% expenditure ratio for its charity drive. Id..
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