How red ocean firm could convert to blue ocean strategy

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Reference no: EM131716279

Choose 2 firms, one that currently uses a Red Ocean Strategy and one in the same industry that uses a Blue Ocean Strategy then complete the following tasks:

- Compare the difference of the two firms and how their strategy differs based on their choice between the Red and Blue Ocean

- Think of how the Red Ocean firm could convert to a Blue Ocean Strategy.

Reference no: EM131716279

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