How qualitative research differ from quantitative research

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Reference no: EM131463998

Question: 1. How does qualitative research differ from quantitative research?

2. How do data from qualitative research differ from data in quantitative research?

3. Why do senior executives feel more comfortable relying on quantitative data than qualitative data? How might a qualitative research company lessen the senior-level executive's skepticism?

Reference no: EM131463998

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