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1. Perception of PR
How prominent is the practice of public relations around the world in the 21st century? Why is the practice of public relations generally misunderstood by the public? And what could PR professionals do to change this negative image?
2. Media
In Chapter 3 of the course text, Seitel says the media is an “agenda setter.” In your own words, what does this mean? Do you believe the media is still an agenda setter today? If so, give an example of an issue that has been placed on the public agenda recently thanks to media coverage.
Chapter 3 states The Agenda-Setting Hypothesis states that:
? the media does not reflect reality —it filters and shapes it.
? media concentration on a few issues leads the public to perceive those issues as more important.
How would a leadership coaching and mentoring program for university students look like? How could you tell whether the program worked ?
The following situation refers to Sam Ops, a senior OM/IM student. In order to pay the rent, Sam decides to take a job in the computer department of a local department store. How long does a customer have to wait, on average, before talking to Sam? C..
You are James Whittington, manager of internal auditing. The nature of your position and your unit’s work often put you in conflict with managers of other units. Most of your audits of unit operations support the actions taken, although a few do not...
This is small start-up company specializing in virtual reality and computer visualizations. Developing Web-based virtual models for a women’s clothing retailer.
Assign tasks to workstations on the basis of most following tasks. Use shortest processing time as a tiebreaker. If ties still exist, assume indifference in choice. Compute the percentage of idle time for the assignment in part d.
A twenty-five-year-old manager of a branch of a fast-food restaurant was told by her boss that she was not an effective leader. She replied, "for $29,000 a year, how can you expect me to be an effective leader?" What do you think of her argument?
What factors accounted for the extraordinary success of Starbucks in the early 1990s? What was so compelling about the Starbucks value proposition?
How much does this approach cost Talbot in total annual holding and ordering costs.
Design a freeway pavement structure in an urban area for 20 years. An initial annual traffic is 250,000 EASLs and no annual growth factor is considered during design periods. Assume that the reliability and standard deviation are 90% and 0.30, respec..
When is a company's competitive advantage most likely to be sustained over time? What makes Walmart so successful in the competitive advantage arena?
Discuss the advantages and disadvantages of the SWOT analysis.
Compare the pre-unification Theban style to that of the block statue style that began in the early Twelfth Dynasty. Where do you see we see the most notable difference? (Look at faces, heads, shoulders, arms and legs, body size.)
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