How prince positions product

Assignment Help Management Theories

Reference no: EM132531339

Answer the following questions in a discussion post to your group:

Question 1. EXPLAIN how you would go through each stage of the consumer decision process when deciding which Prince tennis racket to buy for the first time. DISCUSS each stage separately.

Question 2. In order to increase the number of college-aged customers, Prince has asked you to develop a survey that would be given to students at Lethbridge College. The participants would receive a $20 coupon for use on Prince producs when they complete the survey. Create SIX questions that would be included on a survey to the students. The survey's purpose is to determine how they can do a better job of gaining sales from this target market-college students. WRITE out your

EXPLAIN why it is an important question. Explain how it will help the owners to make better decisions regarding meeting the needs of this target market. Remember this is not a post-experience survey, but an attempt to determine how to get college students to their business.
Question 3. CONSIDER how you would administer your survey. What would you recommend? What would potential limitations be? How would you address reliability and validity?

Question 4. Consider how Prince positions their product. WRITE an appealing positioning statement for recreational college students (see page 234).

Attachment:- case.rar

Reference no: EM132531339

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