How price sensitive are the customers in the segment

Assignment Help Marketing Management

Reference no: EM132269433

Question: 1. Target Segment Analysis - Identify the primary target markets for your firm:

i. Provide a descriptive overview of the consumers or business customers that make up the primary target market for your client's business.

• In the paragraph discuss issues such as the segment's attractiveness (size, buying power, ability to reach, etc)

ii. Provide a buyer analysis for the primary target market that addresses issues such as:

• What appears to be the primary need (or needs) that the members of this segment are seeking to satisfy by purchase of products in this category?

• What benefits are most important to members of this segment?

• How price sensitive are the customers in this segment.

• Evaluate the overall attractiveness of this segment

• This is for a group project. We are doing market analysis on Southwest Airlines. This is only the beginning assignment for this. What I'm needing is just the portion in BOLD. I'm sending the whole assignment so you can have an idea of what's going on. also I'll need any reference info that you've used as well.

Reference no: EM132269433

Questions Cloud

What risks and issues specific to this industry : What risks and issues specific to this industry and Solar Co.'s business influenced your decision?

Is there any drawbacks with ad network advertising : Is there any drawbacks with ad network advertising? What benefits do you anticipate?

What was the cause-specific mortality rate from cholera : Bio-Statistics and Epidemiology Assignment - What was the cause-specific mortality rate from cholera in 2010? What was the case-fatality from cholera in 2010

Segmenting potential markets in the dc tri-state area : SmartBoards, a small business located in Maryland, is interested in segmenting potential markets in the DC tri-state area for its Dry Erase Whiteboards.

How price sensitive are the customers in the segment : 1. Target Segment Analysis - Identify the primary target markets for your firm: How price sensitive are the customers in this segment.

Plant manager for refrigerator production plant : Frank Piechowski, plant manager for a refrigerator production plant, has just received his instructions from the vice-president for manufacturing.

What are some of the most recent technological options : What are some of the most recent technological options that marketing researchers are using to gather data instead of using consumer panels?

How has the president shown leadership on an issue : How has the President shown leadership on an issue that the United States faced or faces?

Suppose is targeted directly at children : How much advertising do you suppose is targeted directly at children? Why are they so effective

User Account

All Pages