Reference no: EM132636412

Present a marketing plan (Executive Summary) for a new tablet for the management to review which should include goals and recommendation.

1. The strategy objective plan is 3years.
2. Plan budget for 3years: Profit and Loss. Calculate the IRR, NPV, Sensitivity analysis, EBIT, EBIT Margin (%), Net Working Capital, Profit margin, Risk Assessment, Payback period and Cash Flow for each year. Discounting factor (could be 11%)

Details:

1. Initial Investment £740,620m increased in Year 1 by (1.12), Year 2 by (1.05) and Year 3 (1.02).
2. Tax rate 19%
3. Shareholders are 2: Split Control 80% and 20%: No Dividend, will be invested back into the business.
4. Price per Unit £350
5. Total tablet (Units) Production: Year 0 (60%), Year 1 (30%) and Year 3 (10%)

Question 1: Outline control and Implementing Planning

Question 2: Outline benchmarking with other established organisations e.g. Huawei and Samsung.

Question 3: Present the perceptual positioning maps briefly