How potential global markets will be evaluated for potential

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Reference no: EM132468832

Question 1: Describe and discuss the cultural, social, personal, and psychological factors that influence the purchase of a product/service.

Question 2: Explain how potential global markets will be evaluated for potential entry.

Question 3: Describe the variables (demographic, psychographic, and behavioral) used to segment target markets.

Question 4: Explain full market coverage, multiple segment specialization, single-segment concentration, or individual marketing?

Reference no: EM132468832

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