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Question 1: TikTok had become the hottest form of social media amongst the millennials and with that, the free promotion of many products. One in particular is the skincare brand The Ordinary. Because of one sole TikTok video of a teenager promoting one of the brands' anti-aging serums, The Ordinary saw sales of this serum rise to 100,000 bottles in February 2020 alone, earning them a $1.1 million dollar profit (Rudd, 2020). This is just one several examples as to how this popuar new social media outlet can be extremely successful at promoting businesses off of public relations alone.
Attachment:- Tiktok.zip
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