How political ads motivate and persuade voters

Reference no: EM133655861

Assignment:

How would you describe the experiment Taber and Lodge used to measure motivated reasoning?

Striking a Responsive Chord: How Political Ads Motivate and Persuade Voters by Appealing to Emotions" by Ted Brader

"Motivated Skepticism in the Evaluation of Political Beliefs" by Charles S. Taber, Milton Lodge

"The Causal Effects of Elite Position-Taking on Voter Attitudes: Field Experiments with Elite Communication" by David E. Broockman, Daniel M. ButlerSources.

Reference no: EM133655861

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