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How personality traits related to consumer innovativeness

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Reference no: EM132974713

Question 1: With the help of a single example please explain how are the following personality traits related to the Consumer Innovativeness?

a) Dogmatism

b) Social Character

c) Need for uniqueness

d) Optimum Stimulation Level (OSL), and

e) Need for Cognition (NFC)

Reference no: EM132974713

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