User Account

All Pages

How personalities define the brand and target

Assignment Help Other Subject
Reference no: EM132258050

Discussion: Personality As Business Model

OBJECTIVE: To explore the business model of personality/celebrity and how personalities define their brand, target their customers and maintain customer loyalty.

INTRODUCTION: Entertainment industries are often driven by personality and celebrity. Fans bond with and support bands, singers, actors, sports figures and performers. Many personalities become ‘brands' in themselves, successful on multiple business platforms. While this type of loyalty can be very personal for the fans of the target age and interest, there are classic business techniques personalities or their advisors use to make their ‘brands' successful.

INSTRUCTIONS

First Post - due Wednesday by 11:59pm EST

Choose one of these three: Lady Gaga, Tyler Perry or Shonda Rhimes. View one of the following online videos:

1. Lady Gaga: The Art of Fame-- from 60 Minutes 2011 (14 min.) at Lady Gaga: Art of Fame

Lady Gaga, at a young age, understands the business of personality and how to generate visibility and fan loyalty while managing her own brand.

Additional resource: Lipshutz, J. Lady Gaga's Comeback: Remind Everyone She Can Really, Really Sing.

Additional Resource: Lady Gaga Discusses Fame, Money.

2. Tyler Perry -- from 60 min. 2011 (12 min.) at Tyler Perry :

Tyler Perry's films have grossed almost $500 million and he does it his way - producing his films, TV series and plays out of his studio complex in Atlanta. He now has a powerful partnership with Oprah Winfrey's OWN channel.

Additional Resource: Terry profile in the Hollywood Reporter: "Tyler Perry Talks Race and Creative Freedom in Hollywood."

3. Shonda Rhimes (from ABC Nightline 8 min) - a star producer/show runner whose hits "Grey's Anatomy", "Scandal" and "How To Get Away with Murder" dominate on ABC. All three dramas are renewed for 2017-2018 season. View the video: ShondaLand: Behind the Scenes w/Shonda Rhimes

Update on Shonda Rhimes: Rhimes Leaving ABC for Netflix

Additional research:

- Check out the 'home page' of Lady Gaga and of Tyler Perry Studios to see how they present themselves to the public now. Lady Gaga, of course, did the halftime show at the 2017 Super Bowl and presented a different image than in this older video. Cite sources for your research within or at the end of your posting

Address the following questions about his or her business model in your initial posting - discuss only one of the celebrities:

1.Who are Lady Gaga's or Tyler Perry's or Shonda Rhimes' target customer segments. What is going on in their lives or ‘community'?

2.What is the ‘value proposition' your chosen celebrity offers their customer segments (fans) which makes (A) Lady Gaga different from other female singers or (B) makes Perry's movies/TV series different or (C) makes Rhime's shows unique? How do they meet a need for their audiences?

3. What specifically does your chosen celebrity do to reach their customer segments and maintain their loyalty? (customer relationships)

4.How does all this combine to define a unique brand? Do you consider your chosen celebrity successful in their business model? Why?

5. Since these videos were made, what has the celebrity done in the past year or so, that adds to their brand or visibility, such as releasing new music or a new movie, appearing on a major event or venue, moving to another network, etc.

NOTE: If the video link doesn't work, the URL to copy into your browser is:

Lady Gaga:

Tyler Perry:

Shonda Rhimes:

Second Post - Comment on postings from classmates or offer additional insights. Do not limit the second discussion post to "I agree," "That's great" and so forth. Substantiate the position by using meaningful observations to corroborate it, such as professional experiences, relationships, and citing scholarly sources etc. when appropriate. As a guide for high quality response posts, use the RISE model, which encourages the steps as outlined in the rubric.

The RISE Model:

• Reflect: To recall, ponder, and communicate

• Inquire: To seek information and/or provide ideas through questioning

• Suggest: To introduce ideas for improvement of current iteration

• Elevate: To raise to a higher degree or purpose of future iterations

For more information about the RISE Model of meaningful feedback, visit risemodel.com.

Reference no: EM132258050

Questions Cloud

What investment strategies will you use : What investment strategies will you use to improve your financial situation? Explain why you chose each strategy instead of others that you did not choose.
Acronym for goal setting is smart : A commonly used acronym for goal setting is SMART. Goals must be specific, measurable, achievable, realistic and time-bound.
Implement a simple flight simulator : CS 418 Interactive Computer Graphics - University of Illinois - Implement a simple flight simulator. Your "plane" will fly over the terrain you generate
Key characteristic of an effective manager : A key characteristic of an effective manager is good interpersonal skills. Among the interpersonal skills that must be built are: motivation, communication
How personalities define the brand and target : To explore the business model of personality/celebrity and how personalities define their brand, target their customers and maintain customer loyalty.
Employer-employee relationship : For recruitment, staffing and employment; In the employer-employee relationship when might the employee have maximum power over the employer?
High-performance organizations : What core values might be found in high-performance organizations? What core values might be found in high-performance organizations?
Is there a relationship between YES and NO answers : There are 4 participants who take part in the experiment, each participant has to analyse his own short video replays and then answer on the question
Newly formed organization : Do you think that a newly formed organization would benefit from creating teams or groups if these individuals are all new to the organization? Why?

Reviews

Write a Review

Other Subject Questions & Answers

  Information about domestic terrorism

What can be said of the relationship between extremism and terrorism? Are all terrorists extremists? Are all extremists terrorists?

  Why patient privacy and confidentiality are important

Within the Discussion Board area, write 400-600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use example..

  Sabotage the network for revenge

Reread the UBS PaineWebber Case and answer the following: What might have been some red flags indicating that Duronio was a disgruntled employee? Would any of those red flags also indicate that he would sabotage the network for revenge?

  Steps to construct a critical path diagram

Constructing a critical path diagram. Provide the diagram with step by step instructions on how to construct a cpm diagram in microsoft word?

  Research five areas of publicly available information

Research at least five areas of publicly available information (such as the Dow Jones or top search engine results) that help to establish the health and public image of a company.

  Based on brophys 2008 article how can microsoft powerpoint

based on brophys 2008 article how can microsoft powerpoint be used to compensate for any oral communication

  A land ethic that redefined how people ought to envision

A land ethic that redefined how people ought to envision their community it should include all biological organisms and their sense of right and wrong. What historical figures would have agreed or disagreed with this view, and why

  Ethel''s chocolate lounge

what type of consumer buying decision best describes the choice to indulge at Ethel's Chocolate Lounge?

  Nonverbal organisms can perceive different colors

A psychologist would be most likely to use ________ to determine whether nonverbal organisms can perceive different colors.

  Discuss how hearing is affected by age

Discuss how hearing is affected by age. How are human factors professionals addressing these issues through research?

  Discuss about the term surrogacy

The analysis should contain a thoughtful reflection of the ethical implications of surrogacy using specific examples from the film to support their ideas.

  With regard to catholic canon law

With regard to Catholic Canon Law, more specifically matrimonial jurisprudence, is it permissible for a wedding to be held outside of a Catholic Church when both parties are Catholic without the permission of the local ordinary?

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd